I'm not a red kind of gal. I will always choose pink over red just because I feel more comfortable in it. I've bought a ton of red lipsticks trying to find the one magical color that will win me over. I always feel kind of like I'm freakishly standing out when I wear it.

I have, however, been looking for more of a toned down raspberry kind of red. Kind of a smie red without the drama. The lip color in her pictures was exactly the color I was looking for.
Revlon has no description of In the Red on their website. In fact, I can't find this color on their website. I've seen it described across the internet as a matte true red, a classic brick red, a brown based red with orange overtones. Whatever color it actually is, I really like it. In the Red is a full coverage matte lipstick.
Blushing Loves mentions it's listed as a dupe for Ruby Woo on Temptalia's website, however, Temptalia also has it listed as a dupe for MAC's Viva Glam I. On Temptalia's website Ruby Woo says In the Red while Viva Glam I says In the Red Matte. I'm not sure if there are two colors or if one is a mistake but everything else I can find on the topic over the internet is listing it as a dupe for Viva Glam I.

The color goes on smooth and opaque and gave me no trouble with bleeding although I should probably use a lipliner the next time I wear it. I didn't notice any smell to mention.
It is a bit drying since it's a matte lipstick but it's not overly so as some others are. It's also a good idea to exfoliate your lips thoroughly before applying the lipstick or you are going to see any imperfection your lips have.

I did notice while I was wearing the color that if you don't wipe off the remaining product before reapplying it does get a bit cakey so watch out for that.
I'm very curious if this color is being discontinued. When I was looking on the Revlon website I did not see it on there. It would be a shame if it is. I really like this color.
The matte lipsticks come in 9 colors and can be purchased most everywhere including Walmart, Target, CVS, Walgreens and more from $5 to $8.
What are your thoughts? Have you tried this product? Did you like it?